Seller Resources


20 Things I Do When Holding Your Home Open

1. Radius-mailing invitation to neighbors for 1st open house 2. Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house) 3. Alert Paragon agents, my client list and sphere of influence 4. Place ad in the Chronicle’s open

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What You Can and Can’t Control

What You Can’t Control The past: what you paid for your home at purchase The size, location and general amenities of your home General economic circumstances Local market conditions What You Can Control Timing as to when to put the property on the market Preparing the home, inside and out,

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Marketing Plan Timeline

“The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.” - House Selling for Dummies Components of the Comprehensive Paragon Marketing Plan Determine buyer profile for property Price and position to maximize buyer and

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Listing Presentation Agenda

The Listing Presentation Agenda: Your priorities, preferences, requirements & timeline for selling your home: how I can be of most help and service to you. My and Paragon’s qualifications and resources to achieve your goals. The likely buyer profile how to position your home accordingly Our marketing plan to comprehensively

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Listing Flowchart


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Paragon’s Internet Marketing Plan

80% of home buyers in the United States now begin their search on the Internet. 25% buy a home they first see on the Internet. All Paragon listings feature photography by a professional real estate photographer. The Paragon slideshow allows buyers to walk through the home from anywhere in the

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The Dangers of Over-Pricing

“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the

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Professional Staging

Regardless of current market conditions, it has been shown time and time again that a well-prepared home will sell for a higher market price and in less time than unprepared properties. One study found that staged homes usually sold in half the time and, on average, for almost 5% more

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Price it Right

Statistics show that the sooner a property sells after going on the market, the higher the sale price. As illustrated in the chart below, the majority of homes with offers accepted within the first 30 days of going on the market are selling above asking price. Conversely, those homes on

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What you can and can’t control…

What You Can’t Control The past (what you paid for your home at purchase) The size, location and general amenities of your home General economic circumstances Local market conditions

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  • Testimonials

    John listed my house in SF. I live out of town and so there was a lot of trust we both had to immediately impart to make this process move efficiently. He coordinated everything to get my apartment prepared for listing. He negotiated staging, painting, cleaning etc. The open houses...
    Mom of Two C.
    If you need a great realtor, look no further. This guy knows his stuff. I bought a condo with his expertise a couple years ago and it turned out to be the best investment I had ever made. John is very knowledgable and very patient. You need a realtor that...
    Steven M.
    John is the best Realtor in San Francisco. He was referred to me by a friend and I continue to refer him to my friends. He has a great sense of finding out what you really want and then getting it for you. He listens to your preferences and doesn’t...
    After searching for well over a year with John as our agent, we bought a home last week in Glen Park/Sunnyside and could not be happier! From the start, John exuded a professional, even tempered, and remarkably patient manner in which he taught us the ropes, showed us homes on...
    Deepti R.